Creating Resilient Teams
& Leaders through
The Sound of Business
I revitalize outdated business models into people-first cultures that drive sustainable results.
I revitalize outdated business models into people-first cultures that drive sustainable results.
After three decades in global business, I’ve seen a troubling shift:
Success has turned into a zero-sum game of “You lose, I win.”
Right now, organizations are facing three major challenges:
1 Clinging to outdated business models while resisting new technologies.
2 Losing talent due to toxic cultures and high turnover.
3 Leadership isn't ready to guide teams through rapid innovation.
Corporations are trapped in rigid, top-down structures that stifle innovation.
Leaders, especially those from earlier generations, often feel disconnected from the language and pace of technological change.
This raises two critical questions:
1 How can overwhelmed leaders inspire the next generation?
2 How can they provide a clear & confident path forward?
3 Without addressing these questions, businesses risk losing their brightest minds and their ability to evolve.
I believe businesses thrive when they embrace collaboration, empathy, and a willingness to adapt.
Here’s how we empower them:
Inspired by my Buddhist practice, I guide teams to work with awareness, the power of now, and an open heart, overcoming fear and creating stronger relationships.
I guide leaders to replace rigid, top-down hierarchies with inclusive environments where every voice matters and creativity flourishes.
I work alongside leaders and teams to simplify growth and uncover clear, actionable paths for success.
This cyclical process ensures growth is maintained over the long run.
I’m Federico, a business leader, advisor, and speaker with 30 years of experience helping organizations transform, grow, and build thriving cultures.
My approach blends business expertise with a focus on mindful, human-centered leadership.
I believe growth isn’t about pushing harder or faster. It’s about tuning into our environment, understanding the changes around us, and meeting them with clarity and courage.
Without deep awareness, we cannot climb the highest peaks.
Founder & CEO of BRAND: NEW DAY Brand Building Thought Leadership Retreats | Roundtables. Brand Architect & Strategist | Growth Advisor. Driving brand leadership, customer loyalty, business growth to the next level.
Federico is a fearless leader and a visionary executive. When I refer to fearless, Federico poseses the courage, integrity, and tenacity to drive business to a new plateau of success while embracing his team, inspiring his team to collaborate, to believe in the company’s mission and ultimately win. He is a unique executive with a bold vision and unending drive to create strategies and initiatives designed the build brand value, revenue, and growth. I’ve worked with Federico , as a partner company, and his genuine desire to create opportunities that drive huge win-wins is remarkable. He’a quite the successful entrepreneur/executive who’s moving the needle year after year – he not only believes in his brand, but also creates legions of raving fans/teams to focus on delivering the unexpected, to compete in an ever-changing business landscape. Everyone I talk to loves and respects Federico. He is a class act!